Mobile applications in simple parlance mean computer programs which are designed to run on mobile phones and tablet computers. Applications that are not preinstalled are usually available through application distribution platforms. Mobile Apps usage has grown exponentially over the years. No matter what may be the need, there is a mobile app for everything, whether it is for online shopping, social sharing, checking weather conditions and comparing product reviews.
Statistics and Trends
Mobile apps now account more than half of all the time spent on online digital media. According to research from “Mobile Apps, Usage – Statistics and trends”, smart phone users spend 89% of their mobile media time using applications. 42% of all mobile sales generated by the leading 500 merchants came from mobile apps. This trend also means that a small handful of development companies are now dominating the app usage. Media is another popular category of apps with weather news and sports accounting for 3% of all usage minutes. Games and music account for 6% of smartphone usage minutes while streaming video represents 9% of minutes. According to this data business should design their apps for their best and most loyal or frequent customers- because those are the only ones, who will bother to download, configure and use the app regularly.
Opportunity for Mobile Application Development Companies
Mobile apps account for more than 5% of the overall marketing budgets of consumer based companies. Enterprise mobile applications are poised to become a $100 billion market opportunity. Mobile technology is less expensive, more accessible and easier to use in many ways than cloud technology and that makes it attractive to the enterprise. The opportunity is vast in many ways and it is also unlike anything we’ve seen in the past. Any industry that would benefit from the features that smartphones now have can leverage an enterprise mobile solution.
The top enterprise sector embracing mobile are:
Surge in Android App Development
Mobile apps have become as integral parts of our lives as mobile phones. Mobile apps are designed to function on hand-held devices such as mobile phones, smart phones and tablets. They operate on platforms like IOS, Windows and Android. It has been observed that each day user spends 2 hours 42 minutes on their smartphones with 2 hours 19 minutes spent on applications.
Mobile App Developers while developing mobile applications need to decide on which of the platforms they have to cater to. The trend is towards Android and the reasons are:
1. Open Source platform. All brand new technologies can be integrated by several developers working on it
2. More users meaning more market share
3. Thousands of people buy android phones which are cost effective and accessible
4. Cheaper app submission
5. Easy Development procedure
Future of Android App Development
If the development process is collaborative plus the process itself is free, you will have no doubt have results that surpass expectations. Android App development strategy being an open source platform is advantageous to both makers and the users. As there are no restrictions, if you are an app user, who has knowledge about development codes, you can directly modify the codes of an app under the open source yourself. The user can freely make changes on how he/she wants the operating system to work.
The support for creative and intuitive ideas that google provides via its software development kits also makes it a better choice for android development users. This could only mean that mobile phone workers will have a larger turf in their hands. Technology is constantly growing and evolving, which means android app development will continue to grow and evolve with time.