Every time we type a query on the search box and press enter, the web crawlers, spiders and robots go through the entire websites the search engine software has already indexed...
The expression 'search engine' may not ring a bell for most of the cybernauts! But words like Google and Yahoo surely do! Ask.com, Bing and AOL Search are just some of the big names in the long list of search engines that people use daily to help them browse the millions of websites in the Internet and find exactly what they are looking for. By entering a keyword of what we exactly want or even a query on the little box, a world of answers and possibilities opens up in front of us within seconds.
Every time we type a query on the search box and press enter, the web crawlers, spiders and robots go through the entire websites the search engine software has already indexed, looking for those that match better the user's criteria. But what's the key to rank in the first positions of the Search Engines Result Pages? What exactly means to make your site "SEO friendly" and what is "Search Engine Optimization" about? Everything starts with choosing the keywords wisely those words that your potential customers are more likely to type while they are searching for products/services related to your business.
There are many methods and techniques to achieve one of those 'golden spots' that involve a correct Keywords Development and placement, the creation of unique content and the distribution of backlinks to your site in the right places of the vast online geography. SEO is certainly an art mastered by experienced and creative marketers, some of them who happened to be here at Techcuff!